TrenDemon CEO: We Connect Content Marketing to Sales

TrenDemon is a cloud-based software solution designed to help companies prove the efficacy of their marketing content and achieve business goals and sales. According to the company’s co-founder and CEO, Avishai Sharon, TrenDemon analyzes the various touchpoints that a customer has had throughout their lifecycle and reverse engineers the successful journeys to identify which content is effective

Sharon’s background in marketing agency management inspired him to create TrenDemon. He struggled to prove the value of his agency’s efforts to customers and connect content marketing to business goals and sales. With TrenDemon, companies can now attribute marketing efforts to sales and gain insights into customer journeys.

One of the key challenges of connecting content marketing to sales is mapping the customer journey and tracking different touchpoints into one picture. TrenDemon overcomes this challenge by analyzing all touchpoints, including the depth of engagement, and reverse engineering successful journeys to identify common factors.

Interestingly, TrenDemon has found that over 90% of content produced by companies is ineffective at driving business goals. However, if the right content is presented to the right people at the right time, it can improve results dramatically. Sharon notes that there is a causal relationship between reading the right content and conversion to a sale.

TrenDemon is a SaaS company that operates in the US and Japan, where they are experiencing significant growth. The company can operate in any environment as long as content is being produced and business outcomes are being measured. Founded in 2013, TrenDemon serves a wide range of customers, including Fortune 500s, brands, SaaS, B2B, and financial companies, and is backed by leading VCs.

In summary, TrenDemon provides a solution to one of the biggest challenges facing marketing agencies – proving the value of their efforts and connecting content marketing to business goals and sales. By analyzing all touchpoints and reverse engineering successful journeys, TrenDemon helps companies identify effective content and improve results.