LinkedIn is taking steps to improve authenticity on its platform by partnering with Microsoft Entra and CLEAR to offer users the ability to verify their identity and workspaces. Authenticity is a growing issue for social media and other internet platforms, but it is especially crucial for LinkedIn because the platform is based on professional connections. To address this issue, LinkedIn is partnering with CLEAR and Microsoft Entra.
The new services will be available to all LinkedIn users free of charge. With CLEAR, users in the US can verify their identity using a government-issued ID and phone number and display the verification on their LinkedIn profile. Corporate email verification is also being rolled out, with support for over 4,000 companies already available. LinkedIn plans to expand email verification to include more companies in the future.
Users will also be able to verify their workspaces in conjunction with Microsoft Entra. Organizations can use Microsoft Entra’s Verified ID platform to issue digital workplace IDs for free, which workers can display on their LinkedIn profiles. The feature will roll out at the end of April and will be available to dozens of participating companies, reaching more than two million LinkedIn members. LinkedIn plans to expand availability as more companies participate in Entra.
By offering these new verification services, LinkedIn hopes to improve authenticity and give users confidence that they are connecting with the intended audience. These features are expected to be a significant step toward improving authenticity on the platform.